One page or a whole website? Budget-wise it's HK$4,800 versus HK$12,800 at our end — but the real cost of choosing wrong isn't the price difference. It's paying for a website nobody visits yet, or losing customers who landed on a one-pager and wanted to dig deeper.
What a landing page is actually for
A landing page has one job: convert a specific visitor with a specific intent. Someone clicks your ad, your WhatsApp status, your fair-day QR code — and arrives at a page that says: here's the offer, here's why it's credible, here's the button. No menu, no About Us, no detours.
It's the right first move when:
- You're testing a new offer or business idea — find out if demand exists before building the cathedral
- You're running a campaign with a deadline — a course, a seasonal promotion, an event
- Your customers find you through referral or social media, not Google — they just need somewhere to land and act
What a full website is actually for
A website is a home base. Multiple pages, each answering a different question a different customer has — services, pricing context, who you are, proof, bilingual versions. Its superpower is being findable: Google sends people to the specific page that answers their search, in either language.
It's the right first move when:
- Customers research before calling — comparing options, checking you're real, reading reviews
- You offer several services that each deserve their own explanation
- You're playing the long game on search — the site compounds in value as content grows
The honest test: how do your next ten customers arrive? If the answer is "they were sent to me" — landing page. If it's "they'll search for what I do" — website. If you genuinely don't know, start with the landing page; it's cheaper, faster, and teaches you what your customers actually ask.
The mistake in both directions
We've watched a bakery spend HK$40,000 on a six-page website when one landing page next to their Instagram would have taken more orders. And we've watched a consultancy lose corporate clients who hit a one-pager and closed the tab — those buyers needed depth before they could commit.
Our usual advice
Start with the cheapest thing that can capture the demand in front of you — usually a landing page, live in days. If the enquiries come, extend into the full site with the landing page as your proof of concept. That's not a compromise; it's how you avoid paying for guesswork. (For the full market pricing picture across all routes, see our 2026 cost guide.)
Tell us where your customers come from, and we'll say which one you need — even if the answer is "neither yet." Fifteen minutes, free.